Management Team
Joe Graziano
CEO and Founder
Joe Graziano has a long history as a successful entrepreneur, beginning with Graziano Produce Company. Joe served as President and CEO of this leading regional fresh-cut produce supplier, which was sold to Del Monte Fresh Produce, Inc. in July of 2000. Joe also founded Rivergate Farms in 1996, to meet the need for onions in the fresh-cut produce industry. Today, Rivergate Farms is one of the largest onion suppliers in the U.S., with annual shipments exceeding 120 million pounds.
Karla Friede
President
Karla Friede has 20 years experience in marketing and finance related activities for technology companies. Before joining Zevez Corporation, Karla was VP of Marketing for GeoTrust Corporation. Prior to GeoTrust, Karla was a consultant and co-founder of The Ascent Group, a strategy-consulting firm for technology companies. Her clients included Marimba, Egghead, Amdahl, Sun Microelectronics, and Borland. Before The Ascent Group, Karla worked at both Mentor Graphics and KPMG Peat Marwick. Karla holds a Bachelor of Science from University of Idaho, and a MBA from Harvard Graduate School of Business.
Dave Pease
Chief Technology Officer
Dave Pease has decades of software engineering management experience. With expertise ranging from mission critical, industrial strength applications for Fortune 100 companies to shrink wrapped consumer software, Dave has managed teams exceeding one hundred, in multiple geographies and internationally. His experience spans classic IT applications such as payroll and accounting, to specific tools and technology for large and small enterprises. Prior to Zevez, Dave served as VP of Engineering at Merant Corporation, VP of Engineering at ADP, and VP of Development and Technology for Auto-Graphics.
Tana M. Law
VP of Sales
Tana Law brings 18 years of credit card industry sales and sales management experience to Zevez. During her 18 years with Discover Card, Tana held positions as Account Executive, District Manager, Regional Business Development Manager, and National Accounts Manager. As District Manager, Tana redefined Discover's corporate-wide metrics for sales personnel, aligning them with company goals and increasing accounts in her area by 35%. As Regional Business Development Manager, Tana directed Discover Card's sale and service teams across the West coast, increasing strategic accounts in this region 60%. During this time, she redefined roles and responsibilities for sales, created a business scorecard now widely used within Discover, and continually set the standard for performance across Discover Card by exceeding revenue goals.
